5 Things We Know About Auto

5 Things We Know About Auto

I sometimes do a double take when I see statistics about the auto industry in our treasure trove of data. Marchex’s products have served more than half of the franchised auto dealerships in the U.S. That means 10,000 dealerships have used our Call Analytics and Call Marketplace products. This is why (and how) we are able to develop such deep insights for our clients in the automotive vertical…

3 Tips to Better Customer Interviews

3 Tips to Better Customer Interviews

Marketers are constantly searching for the perfect positioning statement that resonates with their audience, but we frequently forget how important it is to actually speak with our audience to create these exact messages. As part of my job, I validate and improve our message by conducting in-person empathy interviews…

Marchex President: What Leaders Learn From Struggling

Marchex President:  What Leaders Learn From Struggling

I just finished reading a great book. “The Hard Thing About Hard Things” by Ben Horowitz hit me. So much so that I ordered two cases of the book and asked my directs, and their directs, to read it too. I also got one for my wife because I wanted her to know that “this” is normal – at least, I wanted her to realize I’m not the only out there like “this.”

Sponsoring an Event in Vegas? Two Words: Be Original

Sponsoring an Event in Vegas? Two Words: Be Original

Tuesday morning arrived and it was time to set up in the exhibit hall. I noticed there weren’t any mermaids swimming around at LeadsCon Las Vegas this year, but many exhibitors were going above and beyond creating your typical booth. Elaborate set ups, from “backyard” barbeques to massive floor-to-ceiling branded tents, can be found at this annual event…

What I Learned at SMX West – It’s All About the Data

What I Learned at SMX West – It’s All About the Data

Making decisions based on data is an afterthought for too many marketers. If I had wondered about this point before, I was certain of it after attending SMX West 2014, a search marketing expo, last week in San Jose. It was made clear that marketers don’t realize how much users and businesses benefit from data-driven decisions. The result leads to an ineffective campaign, which leads to ad dollars wasted…

Looking Forward to #SMX West Next Week

Looking Forward to #SMX West Next Week

As a B2B marketer, I am constantly on the lookout for conferences that inspire, educate and connect me with content about accurately measuring the impact marketing has on sales. Next week, SMX West, one of the world’s leading search marketing conferences, kicks off in San Jose, Calif. It features 60 sessions, keynotes and clinics on paid search, SEO, and social media marketing. I’ll be there as a representative of Marchex and live-tweeting from sessions at @steffinseattle…

The Challenges and Opportunities with Mobile Measurement

The Challenges and Opportunities with Mobile Measurement

I was at a digital marketing conference in Miami not long ago when a speaker took the stage and presented something that unexpectedly grabbed my attention. Right in front of me, projected on two screens, were the words: “Call Center.” The speaker then started talking about how advertising agencies can better serve their clients by thinking of the call center as part of the consumer interaction funnel…