Marchex Industry Roundup

Marchex Industry Roundup

The state of mobile ad spending in 5 charts By Ricardo Bilton By now, mobile’s ascent is uncontested. But still unknown is how fast it will continue to climb — and how high it will go. Start with the usage numbers. Americans spend an average of two hours and 57 minutes a day on mobile devices, a hair… Read More

…And a Pinch of Team Building

…And a Pinch of Team Building

There are a few agile development books I read over and over again.  This past April, I was re-reading  Mary and Tom Poppendieck’s seminal work, “Lean Software Development – An Agile Toolkit”,  and a few nuggets jumped out at me (as usually happens in these re-readings). First, I was reinvigorated around getting unfinished product in… Read More

Google URLs Must be Upgraded by July 1

Google URLs Must be Upgraded by July 1

As you are probably aware, landing page tracking is a major component of click-to-call ad campaigns, and Google is shifting all Destination URLs to Upgraded URLs. This change is occurring on July 1, and all of your URLs must be upgraded by then to ensure tracking continues to function as normal. Why the shift? Upgraded… Read More

The 4 Things Mobile Marketers Can Learn from Game of Thrones

The 4 Things Mobile Marketers Can Learn from Game of Thrones

Game of Thrones’ 5th Season came to a close on Sunday evening. With the two camps of “I read the books” and “I haven’t read the books” both now in the same place of “What the Hell is going to happen next?” GOT’s cultural significance cannot be ignored. It’s a powerhouse and a key brand… Read More

The 3 Most Important Things to Remember During a Company Kickball Game

The 3 Most Important Things to Remember During a Company Kickball Game

June in Seattle is a toss-up. Often dubbed “Juneuary” by the folks who have lived in the city for years, this late-spring, early-summer month can often be populated with the clouds and rain Seattle is known for around the country. But this year, right now, we’re in full awesome weather mode. And there is no… Read More

Marchex Industry Roundup

Marchex Industry Roundup

Before there was digital e-commerce, people relied on their friends, families and traditional forms of media to inform them of new products. Then the Internet came along and expedited the purchase process while introducing another vehicle that marketers could use to reach the masses. Social provided brands a side door to amplify their reach and consumers another medium in which to discover. Still, the purchase funnel was relatively unaffected, until the smartphone came along and put everything together.

The Marchex Leadership Series

The Marchex Leadership Series

This year, Marchex has launched a new employee program: The Marchex Leadership Series. This is a lunchtime event designed to connect the Marchex team with thought leaders from around the community. Employees of Marchex are able to hear first-hand these guests’ inspiring stories about business, entrepreneurship and life in the community. To kick off the… Read More

5 Ways To Make The Most Out Of Your Conference Sponsorship

5 Ways To Make The Most Out Of Your Conference Sponsorship

As many folks in the Seattle search scene know, this week was the annual SMX Advanced conference. Marchex had a strong presence this year, with a panel presentation of search experts and a large booth in the exhibit hall. We jumped at the chance to make a splash at a show in our own backyard,… Read More

Marchex Industry Roundup

Marchex Industry Roundup

Mediapost Dish, T-Mobile Reportedly Courting By Thom Forbes Dish Network and T-Mobile US are talking deal in a combination that would link the No. 2 satellite TV enterprise with the No. 4 — and hard-charging — mobile operator, according to a report in theWall Street Journal yesterday. Dish CEO Charlie Ergen would be chairman of the combined entity; T-Mobile CEO John… Read More

Marchex Expands Call Analytics Platform Internationally

Marchex Expands Call Analytics Platform Internationally

Today, Marchex announced that we are expanding our industry-leading Call Analytics platform and business presence to global markets; including Europe, Canada, Australia and New Zealand. Consider this: Mobile advertising expenditures in Australia more than doubled in both 2013 and 2014, the highest growth rate of any advertising category.  Earlier this year, the UK achieved a… Read More