According to the study, 73% of Millennials (those between ages 18 and 34) said that they believe they are savvier car buyers than their parents. More than half of Millennial respondents also said they actively advise friends and family on the car-buying process, compared to 37% of older Americans. One major reason for this is Millennials’ proficiency in using mobile devices to research before buying, per the firm.
A classic challenge in analytics is in understanding correlation versus causality. Correlation simply means two things tend to be observed at the same time (e.g. whenever A happens, B tends to happen; and whenever B happens, A tends to happen.) On the other hand, causality is the relationship between cause and effect – the means that one thing causes the other. Just because two things happen together or one after another doesn’t mean one causes the other. In other words, correlation does not imply causality.
Over the next two weeks, search marketers from near and far will descend upon the east coast for the much anticipated SES Miami 2015 conference and ClickZLive in New York. The Marchex team will be at both shows sharing with our SEM friends how to improve return on investment with keyword level data for click-to-call.
Today we released a first-of-its-kind report on mobile advertising performance for the financial services and insurance industries. It’s based on data from more than 1 million consumers who interacted with a mobile advertisement and then clicked to call a bank, auto insurer, life insurer, mortgage broker or other financial services company. The purpose of the report is to provide marketers with a full view of mobile advertising performance, and with the release I wanted to provide some context on why we created it.
Last week, some 85,000 attendees were on hand at the Mobile World Congress in Barcelona. James Hilton, global CEO of M&C Saatchi Mobile, one of the biggest mobile media buying agencies in terms of spend, was one of them. Here, the MWC veteran spells out some of the key trends that emerged from the event.
By now we are all well-aware that an increasing number of TV watchers are turning to channels outside of traditional TV bundles. Being a millennial myself who subscribes to Hulu Plus, Netflix, and NBA-League Pass (this one cost me $200 by the way), I can tell you this trend exists firsthand because I am one of them, but you don’t have to take my word for it.
There are so many changes to the AdWords platform each year – literally hundreds of new features and updates – that marketers become overwhelmed with their options. PPC today is like standing in a grocery aisle looking at 47 different brands of the same high-fibre cereal; you know it’s good for you, but there are so many options you can’t possibly get to know the benefits of each one.
Last Thursday, Marchex hosted a half-day mobile marketing summit in Seattle: Connections. The event brought together mobile marketers and thought leaders to learn about the latest trends, challenges and technologies we face today. We had a great mix of content and interactions including fireside chats, sharing of mobile data points and trends, an award presentation, Tile app giveaway and a wine tasting competition – Northwest vs The World!
Call it Murphy’s Law – it’s often hard to find a business to respond quickly when you need it most. Is this true for plumbers? We leveraged the Marchex Call Analytics platform and Call DNA, our technology that analyzes phone calls to study more than 100,000 consumer phone calls to plumbers from digital and mobile ads, and found some data to “back it up” (pardon the pun).