The evolution of mobile, social and other cross-channel customer interactions has raised the bar above this seemingly attainable standard of brand-consumer interaction in recent years and made Web site-only experiences less relevant.
What is your role at Marchex? I’m an Engineer on the Call-Intelligence team. My focus is on speech recognition and audio analysis/processing algorithms. My background is in Pro Audio software on desktop and mobile platforms. My last nine years were spent in SDE roles at Apple and Dolby Laboratories. What are you working on? I’m… Read More
I’ve surveyed hundreds of dealers nationwide; the next best opportunity from a walk-in is a phone call. It is very hard to create rapport through an email or text message. Salespeople and managers estimate a closing ratio of 40%+ to convert a phone call into an appointment versus 10-18% from a 3rd party lead or website stranger.
Google will update its search algorithms next week, sending some large companies back to the drawing board to make their sites more mobile friendly. The kicker: technology moves faster than most companies can manage; many small companies still struggle to build a Web site.
We are very happy to announce that Marchex was selected by CIOReview as a top technology solution provider for Google. The annual list of companies is selected by a panel of experts and members of CIOReview’s editorial board to recognize and promote technology entrepreneurship.
I’m currently working on innovating our recent release, Call Analytics for Search, as well as working on research into how we can build out new products.
Consumer usage of mobile is growing quickly and it’s driving investment in mobile ads. A recent story in AdAge has a nice table from eMarketer showing year-over-year data for several mobile & desktop formats – notably search and display.
If marketers want to reach young Hispanics and African-Americans with their messages online, they had better think mobile first — because this audience certainly is. Yet, when consumers go mobile, their ethnicities become largely invisible to advertisers.
Every website now officially needs to be mobile-friendly, not just for SEO, but additionally for positive user experiences, especially related to conversion activity. Our Google campaigns must have campaign segments dedicated to phone and tablet users. Social media efforts are consumed primarily on phones. Even video is a focus – it all began in 2008 when we had to convert Flash files for iPhones in order for the video content to be viewed.
Through 2018, companies in the U.S. are expected to continue spending the most on mobile ad spending, with those in China coming in second place. U.S. mobile ad spending is expected to reach $40.2 billion by 2016, and spending in China is expected to rise to $22.1 billion in the same timeframe.