Weekly Industry Roundup

Weekly Industry Roundup

How Apple’s embrace of ad blocking will change native advertising   By Emma Geary In recent years, each Apple operating system update – Apps, Newsstand and, more recently Apple News – has signaled its own watershed moment for publishing. However, the new ad blocking feature within the latest iOS 9 Safari update will demand from… Read More

Marchex Institute releases 2015 Click-to-Call Commerce Mobile Performance Report

Marchex Institute releases 2015 Click-to-Call Commerce Mobile Performance Report

Today we are excited to announce the first report to quantify the size of the click-to-call market, the 2015 Click-to-Call Commerce Mobile Performance Report. With the advent of smartphones, phones are ringing at U.S. businesses like never before. After years of customers Internet browsing their way to your website, click-to-call has emerged as the most… Read More

Weekly Industry Roundup

Weekly Industry Roundup

According to a new report from Javelin Strategy and Research, “Mobile Online Retail Payments Forecast 2015,” consumers spent $75.8 billion in apps and on the mobile web in 2014, up 33.68% from $56.7 billion in 2013, writes April Dahlquist, associate editor, mobile. Javelin predicts mobile retail commerce in the U.S. will grow to $217.4 billion by 2019.

What Facebook’s New Ad Success Definitions Mean for Marketers

What Facebook’s New Ad Success Definitions Mean for Marketers

Cost-per-click (CPC) on Facebook is getting revamped, and this is good news for marketers. Prior to these latest changes, advertisers were charged for any engagement on the ad including comments, likes and shares. While those interactions are fantastic for reach, they don’t necessarily help your bottom line, or provide a good ROI for your business…. Read More

Marchex Chats: Light Reaction GM Paul Dolan

Marchex Chats: Light Reaction GM Paul Dolan

With last week’s announcement of a partnership between Marchex and Light Reaction to launch M-Call, a new Click-to-Call performance product, I spoke with Light Reaction GM Paul Dolan to discuss mobile advertising, click-to-call and the engaging, immersive experiences required by mobile consumers.  John Busby: Last month, Xaxis launched Light Reaction, a performance marketing business that is only… Read More

Click-to-Call: Ringing Up Travel

Click-to-Call: Ringing Up Travel

Summer time is here, and that means peak season for travel and hospitality businesses. Even on the busiest days and peak travel times, hotel rooms go unfilled and rental cars sit empty, neglected and idle in baking-hot airport parking lots. And for every asset that goes unused, there is a missed business opportunity the company… Read More

Millennials and Cowboy Hats – What we learned in our latest mobile advertising study

Millennials and Cowboy Hats  –  What we learned in our latest mobile advertising study

When we think about the top US markets for millennials, a few household names immediately come to mind: New York, San Francisco, or Washington DC to name a few. These spots all reflect the desire of this highly-connected demographic to live in an area that offers many creative and employment opportunities, while still providing them… Read More

Weekly Industry Roundup

Weekly Industry Roundup

If AOL Buys Millennial Media, It Will Have Reeled In One of Mobile’s Last Available Big Fish By Lauren Johnson The mobile ad space has changed a lot in a little time. According to a TechCrunch report Wednesday, AOL is in talks to acquire Millennial Media for $300 million to $350 million, which would give… Read More

Data-Driven Campaign Decisions and Workflow Optimization

Data-Driven Campaign Decisions and Workflow Optimization

We’ve released an update to our web-based reporting made available to Marchex Call Marketplace’s advertising clients. The Call Reports now feature an improved user interface and deeper integration with Marchex Call DNA®. “We can offer call visualization and outcomes for all clients − whether they record calls or not,” explains Glenn Myers, Principal Product Manager…. Read More

The Million Dollar Question You Should Be Asking Your Customers

The Million Dollar Question You Should Be Asking Your Customers

What if I told you that you could boost your sales by as much as 10% by asking customers one simple question?  After conducting several studies for major retailers across a number of different categories, including auto and home services, the data screams loud and clear that by simply asking consumers “would you like to… Read More