Weekly Industry Recap

Weekly Industry Recap

Most Fortune 1000 brands know they should spend more of their advertising budgets on mobile, but have a laundry list of reasons for why they won’t invest. Limited tracking. Lack of creative options. Lack of transparency. All reasons they feel they “have to” invest, but haven’t yet.

Marchex Connections – Chicago Event Highlights

Marchex Connections – Chicago Event Highlights

Last week, Marchex Seattle descended upon the Windy City for our Connections event. We had a great afternoon bringing together mobile innovators and thought leaders from agencies, brands and technology companies including Cars.com, DigitasLBI, Kenshoo, Dish, Resolution Media, Leapfrog, State Farm, SMG Local Spectrum and Starcom MediaVest. Our Connections events are active engagements with fireside chats, presentations, prize giveaways, survey results, fun facts on hipsters and debates about who has the most rainfall: Seattle or Chicago? The answer is Chicago, surprisingly.

Superstars of Bike to Work Month

Superstars of Bike to Work Month

May is Bike to Work Month, and our team members are rocking it out every day. Tomorrow, F5 Bike to Work Day, we’ll be sharing just how awesome the Marchex team has been doing during this great event, but today we’d like to take a moment and highlight Clinton Peterson. Clinton joined the team back in March and is a Lead SOC Operator. On Friday Clinton will be making the trek from Spanaway to the Seattle office, with a stop in the South End to meet up with more Marchex bike commuters.

Weekly Industry Recap

Weekly Industry Recap

Technology continues to drive much of the changes in marketing. Creative ideas aren’t just coming from agencies’ creative departments. Agencies and their clients need to stay well ahead of the curve in understanding the latest tools and platforms to be able to discern which of them have staying power — and which ones are just passing fads.

Employee Highlight – Iroro Orife

Employee Highlight – Iroro Orife

What is your role at Marchex? I’m an Engineer on the Call-Intelligence team. My focus is on speech recognition and audio analysis/processing algorithms. My background is in Pro Audio software on desktop and mobile platforms. My last nine years were spent in SDE roles at Apple and Dolby Laboratories. What are you working on? I’m… Read More

Customer Interview: Larry Barditch from MSA Advertising on the competitiveness of paid search, the best leads for auto dealers and why Seattle should be jealous of Miami.

Customer Interview: Larry Barditch from MSA Advertising on the competitiveness of paid search, the best leads for auto dealers and why Seattle should be jealous of Miami.

I’ve surveyed hundreds of dealers nationwide; the next best opportunity from a walk-in is a phone call. It is very hard to create rapport through an email or text message. Salespeople and managers estimate a closing ratio of 40%+ to convert a phone call into an appointment versus 10-18% from a 3rd party lead or website stranger.

Weekly Industry Recap

Weekly Industry Recap

Google will update its search algorithms next week, sending some large companies back to the drawing board to make their sites more mobile friendly. The kicker: technology moves faster than most companies can manage; many small companies still struggle to build a Web site.