Last week, Marchex Seattle descended upon the Windy City for our Connections event. We had a great afternoon bringing together mobile innovators and thought leaders from agencies, brands and technology companies including Cars.com, DigitasLBI, Kenshoo, Dish, Resolution Media, Leapfrog, State Farm, SMG Local Spectrum and Starcom MediaVest. Our Connections events are active engagements with fireside chats, presentations, prize giveaways, survey results, fun facts on hipsters and debates about who has the most rainfall: Seattle or Chicago? The answer is Chicago, surprisingly.
With mobile accounting for more than 60% of digital time spent and nearly 50% of all paid search activity, it’s clear that we’re in a mobile-first world. Consumers searching on their phones want something different than consumers searching on their computers. As such, marketers need to tailor the experience.
Marchex is more than just a business, it’s a community. What’s great about Seattle is that there are countless opportunities for us to interact with the city, other local companies and organizations, and the people who call Seattle home. Cascade Bicycle Club, a local non-profit who serves more than 16,000 members and the Puget Sound… Read More
May is Bike to Work Month, and our team members are rocking it out every day. Tomorrow, F5 Bike to Work Day, we’ll be sharing just how awesome the Marchex team has been doing during this great event, but today we’d like to take a moment and highlight Clinton Peterson. Clinton joined the team back in March and is a Lead SOC Operator. On Friday Clinton will be making the trek from Spanaway to the Seattle office, with a stop in the South End to meet up with more Marchex bike commuters.
Technology continues to drive much of the changes in marketing. Creative ideas aren’t just coming from agencies’ creative departments. Agencies and their clients need to stay well ahead of the curve in understanding the latest tools and platforms to be able to discern which of them have staying power — and which ones are just passing fads.
What is your role at Marchex? I’m an Engineer on the Call-Intelligence team. My focus is on speech recognition and audio analysis/processing algorithms. My background is in Pro Audio software on desktop and mobile platforms. My last nine years were spent in SDE roles at Apple and Dolby Laboratories. What are you working on? I’m… Read More
I’ve surveyed hundreds of dealers nationwide; the next best opportunity from a walk-in is a phone call. It is very hard to create rapport through an email or text message. Salespeople and managers estimate a closing ratio of 40%+ to convert a phone call into an appointment versus 10-18% from a 3rd party lead or website stranger.