Weekly Industry Recap

Weekly Industry Recap

According to the study, 73% of Millennials (those between ages 18 and 34) said that they believe they are savvier car buyers than their parents. More than half of Millennial respondents also said they actively advise friends and family on the car-buying process, compared to 37% of older Americans. One major reason for this is Millennials’ proficiency in using mobile devices to research before buying, per the firm.

Correlation vs. Causality: Measuring Advertising Carefully

Correlation vs. Causality: Measuring Advertising Carefully

A classic challenge in analytics is in understanding correlation versus causality. Correlation simply means two things tend to be observed at the same time (e.g. whenever A happens, B tends to happen; and whenever B happens, A tends to happen.) On the other hand, causality is the relationship between cause and effect – the means that one thing causes the other. Just because two things happen together or one after another doesn’t mean one causes the other. In other words, correlation does not imply causality.

Mobile Performance Advertising Insights for the Financial and Insurance Industries

Mobile Performance Advertising Insights for the Financial and Insurance Industries

Today we released a first-of-its-kind report on mobile advertising performance for the financial services and insurance industries. It’s based on data from more than 1 million consumers who interacted with a mobile advertisement and then clicked to call a bank, auto insurer, life insurer, mortgage broker or other financial services company. The purpose of the report is to provide marketers with a full view of mobile advertising performance, and with the release I wanted to provide some context on why we created it.

Weekly Industry Recap

Weekly Industry Recap

Last week, some 85,000 attendees were on hand at the Mobile World Congress in Barcelona. James Hilton, global CEO of M&C Saatchi Mobile, one of the biggest mobile media buying agencies in terms of spend, was one of them. Here, the MWC veteran spells out some of the key trends that emerged from the event.

Larry Kim, Founder of Wordstream, on the Future of Paid Search, Mobile & Cats

Larry Kim, Founder of Wordstream, on the Future of Paid Search, Mobile & Cats

There are so many changes to the AdWords platform each year – literally hundreds of new features and updates – that marketers become overwhelmed with their options. PPC today is like standing in a grocery aisle looking at 47 different brands of the same high-fibre cereal; you know it’s good for you, but there are so many options you can’t possibly get to know the benefits of each one.

Bringing together mobile thought leaders and marketers, Marchex-Connections

Bringing together mobile thought leaders and marketers, Marchex-Connections

Last Thursday, Marchex hosted a half-day mobile marketing summit in Seattle: Connections. The event brought together mobile marketers and thought leaders to learn about the latest trends, challenges and technologies we face today. We had a great mix of content and interactions including fireside chats, sharing of mobile data points and trends, an award presentation, Tile app giveaway and a wine tasting competition – Northwest vs The World!

Why Is It When You Need A Plumber You Can Never Find One?

Why Is It When You Need A Plumber You Can Never Find One?

Call it Murphy’s Law – it’s often hard to find a business to respond quickly when you need it most. Is this true for plumbers? We leveraged the Marchex Call Analytics platform and Call DNA, our technology that analyzes phone calls to study more than 100,000 consumer phone calls to plumbers from digital and mobile ads, and found some data to “back it up” (pardon the pun).