There are so many changes to the AdWords platform each year – literally hundreds of new features and updates – that marketers become overwhelmed with their options. PPC today is like standing in a grocery aisle looking at 47 different brands of the same high-fibre cereal; you know it’s good for you, but there are so many options you can’t possibly get to know the benefits of each one.
Last Thursday, Marchex hosted a half-day mobile marketing summit in Seattle: Connections. The event brought together mobile marketers and thought leaders to learn about the latest trends, challenges and technologies we face today. We had a great mix of content and interactions including fireside chats, sharing of mobile data points and trends, an award presentation, Tile app giveaway and a wine tasting competition – Northwest vs The World!
Call it Murphy’s Law – it’s often hard to find a business to respond quickly when you need it most. Is this true for plumbers? We leveraged the Marchex Call Analytics platform and Call DNA, our technology that analyzes phone calls to study more than 100,000 consumer phone calls to plumbers from digital and mobile ads, and found some data to “back it up” (pardon the pun).
It has been more than 100 years since advertising pioneer John Wanamaker neatly summarized the difficulty in measuring the consumer response to advertising. His famous quote laments that “half the money I spend on advertising is wasted, the trouble is I don’t know which half.” Despite the timelessness of Wanamaker’s quote, I doubt he could… Read More
“As far as the bigger picture, where we previously had zero visibility on which keywords actually drove consumer phone calls from mobile click-to-call ads, we now have the ability to do things like make our keywords more thematic, if our data tells us that these keywords drive more of the calls we want. So as obvious as it may sound, it’s much easier to optimize our keywords, now that we can finally know which keywords and types of keywords drive the consumer calls we want, and we can focus our marketing spend on the keywords that have a higher propensity to convert to sales,” Brad Roberts, Vice President Digital Marketing & eCommerce.
Today we launched our latest innovation, Marchex Call Analytics for Search. This product solves a massive $4 billion blind spot for search marketers. It’s also the only analytics solution on the market that provides 100% keyword attribution for all calls from paid search – both calls from call extensions and calls from landing pages. Data from our beta program shows that we have been able to improve ROI for our customers’ search campaigns by more than 30%.
By Sonia Krishnan, Senior Director of Corporate Communications We here at Marchex believe deeply in the power of data. So much so that we wanted to bring you this very urgent and important public announcement. If you haven’t made an appointment to get your pet groomed for the holidays, do it now. Using Call Analytics… Read More