Employee Highlight – Iroro Orife

Employee Highlight – Iroro Orife

What is your role at Marchex? I’m an Engineer on the Call-Intelligence team. My focus is on speech recognition and audio analysis/processing algorithms. My background is in Pro Audio software on desktop and mobile platforms. My last nine years were spent in SDE roles at Apple and Dolby Laboratories. What are you working on? I’m… Read More

Customer Interview: Larry Barditch from MSA Advertising on the competitiveness of paid search, the best leads for auto dealers and why Seattle should be jealous of Miami.

Customer Interview: Larry Barditch from MSA Advertising on the competitiveness of paid search, the best leads for auto dealers and why Seattle should be jealous of Miami.

I’ve surveyed hundreds of dealers nationwide; the next best opportunity from a walk-in is a phone call. It is very hard to create rapport through an email or text message. Salespeople and managers estimate a closing ratio of 40%+ to convert a phone call into an appointment versus 10-18% from a 3rd party lead or website stranger.

Weekly Industry Recap

Weekly Industry Recap

Google will update its search algorithms next week, sending some large companies back to the drawing board to make their sites more mobile friendly. The kicker: technology moves faster than most companies can manage; many small companies still struggle to build a Web site.

Weekly Industry Recap

Weekly Industry Recap

If marketers want to reach young Hispanics and African-Americans with their messages online, they had better think mobile first — because this audience certainly is. Yet, when consumers go mobile, their ethnicities become largely invisible to advertisers.

Customer Interview: Scott Mann from HighForge on why everything is mobile and what to do in Orlando (besides the obvious)

Customer Interview: Scott Mann from HighForge on why everything is mobile and what to do in Orlando (besides the obvious)

Every website now officially needs to be mobile-friendly, not just for SEO, but additionally for positive user experiences, especially related to conversion activity. Our Google campaigns must have campaign segments dedicated to phone and tablet users. Social media efforts are consumed primarily on phones. Even video is a focus – it all began in 2008 when we had to convert Flash files for iPhones in order for the video content to be viewed.

Weekly Industry Recap

Weekly Industry Recap

Through 2018, companies in the U.S. are expected to continue spending the most on mobile ad spending, with those in China coming in second place. U.S. mobile ad spending is expected to reach $40.2 billion by 2016, and spending in China is expected to rise to $22.1 billion in the same timeframe.